Connecting The Dots

Many people are aware of the financial burden cancer can leave on a person, but they may not even be considering the costs outside of medical bills. Time off, transportation, and more are all expenses people don’t think about when considering the true cost of the disease. We wanted to help connect the dots, and help people really understand how Aflac could help them.

Cancer is a tough topic, and creatively we wanted to make if feel more approachable. By lightening the mood both tonally and through art direction, we hoped to make the product an easier sell for both agents and consumers.